Instagram · DM automation
Instagram DM automation that actually sells
Most Instagram enquiries die in the DM inbox: “price?” at midnight, a story reply nobody sees, a follow-up that never happens. ROSA puts Bud on your Instagram account to answer every DM in seconds, qualify the buyer and book the next step.
Updated 2026-11-09
Keyword auto-replies vs an AI sales agent
| Keyword auto-reply tools | ROSA (Bud) | |
|---|---|---|
| Understands free-text DMs | Only exact trigger words | Yes, any wording, Arabic or English |
| Story replies and comments to DM | Fixed template | Real answer based on the post or product |
| Price questions | Sends a link | Quotes from your own price list |
| Qualifies the buyer | No | Asks your questions, scores the lead |
| Books meetings or appointments | Link only | Checks the calendar and books |
| Hands over to a person | Manual | At the right moment, with a summary |
| Same agent on WhatsApp | Separate tool | Yes, one agent across Instagram, WhatsApp, web and email |
What Bud does in your Instagram inbox
- Replies to new DMs, story replies and ad-click messages in about a second, day and night.
- Answers the real questions: price, size, availability, delivery area, opening hours, location.
- Asks the qualifying questions your best salesperson would ask, then scores the lead.
- Moves serious buyers to WhatsApp or a booked call when that is how you close.
- Writes every lead and conversation summary to your CRM.
Who it is for
- Fashion, beauty and jewellery brands that sell through DMs.
- Clinics, salons and studios taking bookings from Instagram.
- Real estate agents running Instagram ads that drive DMs.
- Restaurants, cafés and event businesses handling reservations and catering requests.
Within Instagram’s rules
ROSA connects through Meta’s official Instagram messaging API on a professional account. That means replies inside Meta’s messaging window, no scraping and no unofficial bots that risk your account. You decide how Bud introduces itself, and your team can take over any conversation from the same inbox.
Pricing
Starter $149/mo (1 channel, 1,000 conversations), Growth $449/mo (3 channels, 5,000), Scale $1,199/mo (5 channels, 15,000); 20% off yearly; a conversation is a 24-hour window with one lead on one channel. Instagram counts as one channel. Every plan starts with a 14 day trial with setup and training included.
See Bud answer your own leads
Setup and training are included. Most teams are live in a day, and you can cancel any time.
Frequently asked questions
Is Instagram DM automation allowed?
Yes, when it uses Meta’s official messaging API on a professional account and follows Meta’s messaging rules. ROSA works only through the official API.
Can it reply to story replies and comments?
Story replies arrive as DMs and Bud answers them. Comment-to-DM flows can be set up for posts and ads you choose.
Does it work in Arabic?
Yes. Bud reads and replies in Arabic and English natively, plus 50+ other languages.
Can the same agent handle WhatsApp?
Yes. One agent covers Instagram, WhatsApp, web chat and email, so a customer can move channels without starting over.